It is true that we have used stop motion animation several times before, but this video is the first time that we have used this type of animation in a music video!
Our children’s worship leader and Elevate music producer, Ryan McMackin, saw the Coldplay music video for their song “Strawberry Swing” and liked how the style of video opened up the door for so many creative ideas that couldn’t be done in a normal music video format. He wanted to see what Elevate could do with this approach, and he decided it would be the best venue to tell a story in the next music video.
Ryan’s vision behind the new video came in a spurt of creativity: “At the time, I was working on Now & Forever, about how Jesus is the Way, the Truth, and the Life, and how He’s our Savior both now and forever. When writing the song I was thinking about the journey that we go on as Christ-followers and all the amazing things God has for our lives. There are many unexpected, and sometimes fantastical, stops along the way. But no matter the circumstances, He always provides.”
Stop motion animation was the perfect choice to display a simple storyline with as many imaginative elements as possible. We hope you enjoy it as much as we do! To download the full music video for your kids, go to ElevateAtHome.com/music. To use the video at your church, you can order the series The Game Show: Big Questions now available on ElevateAtChurch.com!