As a leader of a children’s ministry, one thing you need to be comfortable with is the fact that you will always be recruiting new volunteers. If you’ve been in children’s ministry long enough you realize that volunteers come, and volunteers go. No matter what you do, the back door to volunteering will always be open because people enter into different seasons in life, people move away, or life circumstances simply cause your volunteers to step away for a while. Knowing this, it is imperative that you always keep your front door open. In other words, if you’re not constantly bringing in new volunteers, your ministry will suffer. You need to make sure that as one person goes, you have another person coming in.
To help us do this, we promote volunteerism here at Fellowship Church every weekend. One of the ways we do this is through promotional campaigns. Our latest volunteer campaign is called “I Serve FC Kids”. In this campaign we used flyers, posters, and standup cutouts to keep in the forefront of everyone’s mind that the programming in FC Kids only happens because of volunteers, and that those volunteers are people just like them.
Our goal is that, when people walk into Fellowship Church, they understand that we value volunteering as a major tenet of our church. Therefore, when the ask is made of them to volunteer, it doesn’t catch them by surprise. We want them to think, “Volunteering is important here, so I’m sure someone will be asking me to volunteer soon.” And believe me, we will.
Scroll through the pictures above to see some of the ways we promoted this campaign.